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HITIO combines the traditional gym with combat sports training
Click here if you would like to know more about this master franchise.


The concept is easy to grasp. On one side, you have gyms and a traditional studio training. On
the other, you have combat sports (martial arts) centers. And the two have never met – until now.
A few years ago, an inspired idea was launched at MUDO (in Norway the name MUDO has been in use for twenty years, HITIO is the international name). The idea was simple, but not obvious. Why not combine the two? And so a new concept was born. The combination of traditional gym and combat sports training, stands out as a clear alternative to other training centers in the market.  This revolutionary concept provides a large customer base: children from five years up to adults of all ages. It gives parents the possibility to train at the same time and place as their children. And it offers flexible membership: only gym, or gym plus combat sports. No other player in the market has entered this niche. MUDO’s first Gym & Combat Sports Centre opened in 2010. Today there are 31 centers, and this number is expected to double in just a few years. One center is also up and
running in Sweden.

LOCATION IS THE KEY: Part of the secret of Hitio’s success is finding the right location. 20 years
of experience has given MUDO an edge in ferreting out the right sort of places. It takes a lot of work, but if you succeed with the location, you are already on your way to success. Premises have an area of approximately 600 square meters and boast an efficient use of space. But the most important issue is the leasing contract. This can be the big pitfall for single amateurs in this
business, especially for those who don’t know how to deal and negotiate with a landlord. So they end up with a far too expensive and unfavourable contract for their premises.  More likely than not, their buisiness is history after a year or two! MUDO has taken the business of landing a favourable leasing contract to a professional level. A favourable contract is so crucial to a center’s operating economy that every clause is examined and re-examined beforet this contract is signed.

So why consider Hitio?

  • A fresh and proven concept
  • Parents and children can train at the same time and in the same place
  • Health and training is a market for the future.
  • Affordable franchise concept
  • Full support for master franchisee
  • Nearly 20-year proven history
  • Receive best-in-class systems, training and comprehensive support
  • Dedicated and experienced support team
  • Comprehensive operations manuals and management information systems.


HITIO Gym is ready for the UK. To make the UK ready for HITIO, we need master franchisees who will become  ambitious partners who  develop the bouyant UK marketplace.

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Click here if you would like to know more about this master franchise.