"The Food is the Franchise"
The Food is the Franchise®
At Carl’s Jr.® , The Food is the Franchise®. Over the last 65 years we have built a reputation as the place to go for big, juicy, delicious charbroiled burgers. Our best-in-class menu consistently out-delivers the competition and features a gourmet line of 100% Black Angus Beef burgers, whole muscle filet chicken sandwiches, Hand-Scooped Ice Cream Shakes & Malts™ made with real ice cream and delicious breakfast offerings. Carl’s Jr.® can be dual-branded with Green Burrito®, adding a Mexican-style menu to broaden appeal and increase transactions.
Branding is the Key
The Carl’s Jr.® marketing strategy has always been as innovative and focused as our business strategy, resulting in one of the strongest and most recognized brands in the industry. Our licensees with the support of CKE build relationships with in-country advertising agencies to develop campaigns that communicate our premium positioning using edgy, irreverent messaging that resonates with our local market target audience. Through the use of cost efficient public relations, print and guerrilla marketing campaigns to introduce the Carl’s Jr.® brand into new markets and later, introducing broadcast media messages as we further penetrate growing markets, Carl’s Jr. remains top-on-mind as the place to go for great tasting premium hamburgers.
Innovation is the Difference
Our innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. With significant enhancements to the customer experience such as partial table service, Carl’s Jr.® provides a quick-service experience – Six Dollar Service® – that consistently matches our menu quality. We were the first to lock the flavor into our juicy, delicious Premium Burgers and Chicken Sandwiches by charbroiling over an open flame.
Franchise Growth is the Future
Franchise growth is the future of the Carl’s Jr.® brand. Franchisees play a major role in the success of our brands, and we believe in maintaining strong business relationships with our global network of franchisees, listening to their ideas and offering outstanding support. CKE Restaurants operates more than 3,129 Carl’s Jr.® and Hardee’s® 42 states and 14 countries with more than 30,000 service personnel and system-wide sales that exceed US$3 billion annually. With bestin- class menus, innovative systems and outstanding brand recognition, both Carl’s Jr.® is poised for sustained growth around the world. The Carl’s Jr.® restaurant experience communicates our premium positioning.
The Carl’s Jr.® Difference
Premium brand positioning
Welcoming, friendly and immediately recognizable “Happy Star” sign logo
Strong brand and marketing resonates with audiences around the world
Ranked among top 3 hamburger franchises by the Entrepreneur Magazine 2010 Franchise 500®
Proven highly successful in “tough to crack” international markets
Flexible range of restaurant formats to fit a variety of site requirements
Outstanding international support systems
Menu optimization through local adaptation is encouraged within the constraints of maintaining concept integrityRegion: Western Europe