A revolutionary retail jewellery concept: fine jewellery at half price in cool stores designed for the young & young at heart.
In 2016 KasiGroup and the Nielsen Family launched Amazing Jewellery together with a team of selected key employees and managers from the Endless Jewelry and Pandora CWE organizations.
In the summer of 2016 the first Amazing Jewelry stores opened in Denmark, Norway and Spain.
By the end of 2017, Amazing plans to open 100+ stores in its
main target markets in Europe, North America, Middle East, Africa and Asia.
A key driver for the business is to sell fine jewellery 50-70% cheaper than existing brands/multi-branded stores; and to have a long term business model which is independent from fashion trends.
Typical stores require 60-100 sq.m, and are designed to be young & fresh, with a club feeling, inspiring lights and deep house music. The staff are trained to offer exceptional service whilst retaining their own personalities. Customers should want to come back!
The jewellery is based on existing successful designs which are selling well in traditional stores; the Amazing range comprises 5 major themes and products are made from .925 Sterling Silver, Gold Plated .925 Sterling Silver, 8ct Pure Gold, and Cubic Zirconia.
By cutting out the traditional ‘middlemen’ (distributors and agents), Amazing is able to offer high quality jewelry at 50-70% cheaper than the majority of current retailers. The majority of items sold are priced at under US$100.
With a global jewellery market of US$200Bn and growing, Amazing is poised to capture a significant market share.
Investment for a retail franchise will vary from US$130-$180K; and revenues will be between $1-2.5M with a c.40% EBITDA.
In addition to opportunities to acquire unit franchises, Amazing is seeking a visionary partner for the UK, who will take on the Master franchise and develop 150-200 retail outlets. Investment will be c.US$3M. In addition to running their own units, and sub-franchising, the Master will also own and operate an e-commerce site for Amazing.
Masters have already been awarded for Switzerland, Sweden, Norway, USA, China, Middle East, India & Singapore. We expect the UK to be awarded in early 2017.Region: Western Europe
Sector: Health & Beauty, Merchandising, Retail